Pop-up shops are giving retailers a whole new edge. Not only do they sell a product, but they also sell an experience to consumers. These are less costly options for brands and retailers to showcase their products and gives them the option to explore new markets without making long-term commitments by signing leases.
Let’s take a look at five reasons why pop-up stores simply work.
They’re An Experience
Pop-up stores offer a retail environment with a unique twist. Because consumers are now choosing to spend more money on experiences than actual products, it is crucial for retailers to take note and give consumers more than just a traditional shopping experience. A pop-up shop is typically run with fewer staff members who all put the success of the store first. This ensures a real interest in consumer feedback and an increased desire to interact with customers in a real and genuine way. This engages consumers on a more personal level.
They are Agile
Pop-ups are agile and innovative and promote this through their design and products. These shops accelerate at a rate that many big retailers can’t. A pop-up may have an idea on Monday and brings it to fruition on Wednesday with retail displays ready to go on Saturday. In addition to being agile in products, they are also agile physically. If one unit isn’t working, they can simply move the shop to a new location. This is an excellent way for a business owner to determine a permanent location or to inform an owner about which elements of their product need to be made clearer for online retailing in the future.
They Offer a Sense of Urgency
The limited inventory results in a sense of urgency because products that are there today may not be there tomorrow. Many owners are testing out products in these pop-up shops to see how they are received by consumers. Consumers understand that the pop-up may not be there next week so they feel a sense of urgency to purchase items they are interested in on the spot because they don’t want to miss out.
Pop-Ups Utilize Social Media
Pop-up stores run their own social media accounts and they are not connected directly to the brand’s main accounts, so they have the freedom to use social media on a local level. They can implement their own hashtags and promote events specifically for their pop-up store to draw customers. They can also push the other way more effectively than larger, less agile stores and can inform consumers of when they will be moving locations.
They are Unique Because pop-up stores are so independent, they do not have to worry about their brand consistency, which gives them a degree of freedom when it comes to their display design and equipment. There is just something exciting about a unique, temporary and exclusive pop-up store that consumers can say they bought a product from that isn’t a mainstream retailer. Consumers love to be able to say they discovered something new.